Eight Advisory advised mrge Group on its acquisition of MaxBounty
Eight Advisory provided financial & tax buy-side due diligence services, and tax structuring services to mrge Group as part of the acquisition
Founded in 2004, MaxBounty is one of the most recognised names in affiliate marketing. MaxBounty is known for bringing together advertisers and affiliates in various verticals such as e-commerce, finance and gaming. With a global reach and reputation for performance-driven campaigns, MaxBounty’s operations span North America, Europe and beyond.
mrge, a dynamic player in the digital marketing space, offers a wide range of solutions including performance advertising, lead generation and data-driven marketing strategies. The acquisition of MaxBounty is a strategic move that will further strengthen mrge’s position in the affiliate marketing industry and expand its service offering to clients seeking innovative performance marketing solutions.
Eight Advisory team members supporting this transaction:
- Financial buy-side due diligence: Dennis Ginzkey (Partner), Ismail Kacmaz (Senior Manager), Hugo Bauer (Experienced Analyst)
- Tax due diligence and tax structuring services: Mattias Hogh (Partner) and Dominik Schmidt (Director) with the correspondent tax team in Canada
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