Tax as a special form of travel guidance, finally AI and never a lone warrior
In this article by Juve Steuermarkt, Dr. Matthias Hogh, Tax Partner at Eight Advisory, shares insights on his three-decade in Transaction Tax and the current implications of AI.
Hogh reflects on how tax consulting is much more than studying books, it’s about understanding the core of businesses and working collaboratively within diverse, highly skilled teams. He emphasises that Tax professionals are never lone warriors; the complexity of the field demands teamwork and cross-disciplinary expertise.
He further discusses the growing role of artificial intelligence (AI) in Tax advisory. With a background in computer science, he notes that while AI has been researched for decades, only now are its models truly practical for Tax applications. Eight Advisory is already leveraging current AI capabilities and looks forward to further advancements.
The article also touches on Hogh’s formative experiences, including a semester working in the tax department at Volkswagen USA. He likens the guidance provided in tax consulting to that of a travel guide, helping clients navigate complex journeys, sometimes with unexpected destinations.
Read the full article by Verena Clemens originally published in German in Juve Steuermarkt on February 4th, 2026.
Matthias
Hogh
Partner
Tax
Eight Advisory Frankfurt
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