Financial and tax BDD of Field Sales Solutions for Impact Field Marketing Group

Financial and tax BDD of Field Sales Solutions for Impact Field Marketing Group

The Eight Advisory UK Team provided buyside financial and tax due diligence and tax structuring to Impact Field Marketing Group on its acquisition of Field Sales Solutions.

Impact Field Marketing Group has acquired Field Sales Solutions, marking the group’s first international build-up since Alpha Private Equity, a Luxembourg based Fund investing in mid-market buyouts throughout Continental Europe, acquired the company in June 2022.

Impact Field Marketing Group (IFMG) provides solutions enabling its clients to roll-out their sales and marketing strategy across physical, mobile, and digital channels throughout the customer journey.

Under Jean-Dominique Castellani’s leadership since 2015, IFMG has continuously asserted its positioning as a key partner for multi-channel sales and marketing strategies, notably by integrating state-of-the-art solutions. The acquisition in 2021 of the collaborative e-ambassador platform Demooz, now operating in France, Italy, Spain, and Belgium, illustrates this approach.

IFMG has established itself as the #1 player in the French market, a position reinforced by the acquisition of Groupe Addikt, in March 2022. Furthermore, the group has initiated a pan-European development plan with the acquisition of the Belgium leader in 2018, which now accelerates with this major acquisition in the UK.

The acquisition of FSS is typical of the sort of partnership IFMG seeks under Alpha Private Equity’s ownership: partnering with long-standing and quality business counterparts in other European countries, to create a trusted pan-European partner for its clients who increasingly roll-out multi-country sales and marketing strategies.

Field Sales Solutions (FSS) work in the UK in partnership with FMCG clients to activate sales and deliver retail excellence. Using bespoke technology and powerful data tools FSS deliver a measurable return on investment for its clients creating long term relationships that grow brand availability and distribution. The business has a people centred culture, combined with high levels of training and continuous improvement delivers its success along with strong values including being a Carbon Neutral business.

As a result of this acquisition, the IFMG group now generates more than €150m of sales.

The Eight Advisory financial team comprised of Rupert Templeman, Mathieu Morisot, Anurang Hariharan and Ellice Antonelli.

The Eight Advisory tax team comprised of Dean Lake, Caley Mogg and Shivani Maru.

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