Eight Advisory supported MINT on the acquisition of Redmill Solutions Ltd.

MINT, founded in 2014 and headquartered in Milan with offices in London and São Paulo, employs around 160 people. The company offers an AI-powered advertising resource management platform that helps brands plan, buy and optimise media campaigns across all channels.  

Tikehau Capital, founded in 2004, is a Paris-based alternative asset manager with about 750 employees worldwide. The group invests across private debt, private equity, real assets and capital markets, supporting high-growth businesses such as MINT to scale globally. 

Redmill Solutions Ltd, established in 2010 and headquartered in London, provides media data management and analytics services. Its platform helps global brands harmonise and analyse their media investments, with a client base covering over 150 markets. 

The acquisition aims to combine Redmill’s expertise in media data intelligence with MINT’s AI-driven orchestration capabilities, creating a single, end-to-end platform for media planning, execution and optimisation, therefore enhancing transparency, efficiency and insight for brands and agencies alike. 

Eight Advisory team members supporting this transaction:  

• Financial due diligence: Alison Harutunian (Partner) and Tristan Durteste (Analyst).
• Tax due diligence: Dean Lake (Partner), Tom Sykes (Director), Rachel Prockter (Manager)