Fibre to the Home: strategies to increase penetration in the UK broadband market PART 2

Part 1, which provided an overview of the market share and take-up rates, and the impact of consolidation in retail and wholesale markets, highlighted how this is currently at 16% vs 32%. This Part 2 of the report focuses on the key strategic areas for focus including early stakeholder engagement, the importance of a strong retail proposition, consistency & continual improvement in sales & marketing effort and maximising the commercial opportunity of the footprint.

Report co-author and Senior Advisor to Eight Advisory, Chris Stening commented “Driving penetration & takeup is one of the number one goals of UK Altnets. We covered our expected market changes at Retail & Wholesale level in part one but while that plays out there is much they can do to drive penetration, profitability and future enterprise value.”

Partner of Eight Advisory Nick Breadner added “In parallel the combined challenges of agreeing valuations, managing integration at the network, operational and commercial levels, potential carve outs and onboarding new larger ISPs will provide new challenges for Altnets and the emerging consolidators”.

We hope that investors and management teams find these insights valuable.

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