Eight Advisory pursues its development and reinforces its strategy expertise by entering into exclusive talks with Mawenzi Partners

Founded in 2011, Mawenzi Partners is a strategy consulting firm specialising in growth models with several key areas of expertise: strategic vision, business model transformation, marketing and sales performance, customer experience and organisational transformation.  Mawenzi Partners has a team of 45 consultants, including 5 partners, all graduates of top French schools, and supports managers of large corporations and SMEs in their growth projects.

With this venture, Eight Advisory’s Strategy & Operations team will benefit from the expertise of 150 highly-experienced consultants who can handle complex situations, from transactions and company turnarounds to transformation and growth strategies. Eight Advisory also aims to move up the value chain by helping clients to focus on their growth upstream of deals, transaction situations in which Eight Advisory is a leader in France.

Nicolas Cohen-Solal, Partner in charge of the Strategy & Operations team at Eight Advisory: “The current economic environment, as well as the development of new technologies and the increasing integration of ESG criteria, is driving major changes in several sectors. Companies need to review their growth models in order to gain, maintain or regain their competitiveness. To bring even greater value to our clients, we have sought to strengthen our expertise in growth models and marketing.”

Pierre-Eric Perrin, founding partner of Mawenzi Partners: “Joining Eight Advisory allows us to fulfil our promise of acceleration while maintaining our vision and values, as well as responding to the growing complexity of our business (ESG, AI, etc.), the need for sectoral depth and international presence.”

Boris Imbert, founding partner of Mawenzi Partners, added: “We are joining a strategy consultancy with an excellent reputation and a solid track record in terms of growth and we look forward to further developing our expertise in growth strategy.”

Eric Demuyt, Managing Director of Eight Advisory: “We have undergone a remarkable development since our creation 15 years ago and our growth has always been endogenous. As Eight Advisory’s teams are highly committed, hands-on and experts in their fields, it was vital to us in making this first acquisition to ensure that, in addition to the quality of the teams and the obvious complementarities, we also share the same human values as well as a strong client focus.”