Eight Advisory supported Merchant Gourmet on its sale to Premier Foods

Merchant Gourmet, founded in 1995, has established itself as a leading brand in the UK for high-quality, plant-based ingredients. Its portfolio includes lentils, wholegrains, chestnuts and mushrooms, designed to offer consumers healthy, convenient and flavoursome options for everyday cooking. Recognised for its commitment to innovation and premium standards, Merchant Gourmet has successfully grown by meeting the increasing demand for nutritious and accessible meal solutions. 

Premier Foods, headquartered in the United Kingdom, is one of the country’s largest food manufacturers with a diverse portfolio of well-known household brands across grocery, sweet treats and meal solutions. The group is committed to delivering quality, value and innovation to consumers while driving sustainable growth across its extensive brand portfolio and market presence. 

The transaction aims at combining Merchant Gourmet’s strong positioning in the healthy, plant-based foods category with Premier Foods’ scale and distribution capabilities, creating new opportunities for growth and further strengthening Premier Foods’ offering to meet evolving consumer preferences. 

Eight Advisory team members supporting this transaction:  

• Financial vendor assistance services: Jonathan Broom (Partner), Dan Howling (Senior Manager), Gijs Kriger (Manager)