Eight Advisory supported Wild on its acquisition by Unilever

Launched in the UK in 2020, Wild is a digitally native brand which has built a loyal consumer base through its direct-to-consumer and retail model with desirable, natural and refillable products.  

Unilever is one of the world’s largest consumer goods companies with an extensive portfolio of brands, with products sold in c.190 countries.   

Wild’s rapid growth, distinctive premium offering across personal care categories, and position as the UK’s No. 1 refillable deodorant brand, make it a strategic addition to Unilever’s existing portfolio of Personal Care brands. 

The financial sell-side services were provided by:  

• Financial due diligence: Jonathan Broom (Partner), Daniel Howling (Senior Manager), Jacob Osborne (Manager), Clara Poggioli (Senior) 

The tax sell-side services were provided by: 

• Tax due diligence: Dean Lake (Partner), Shivani Maru (Manager), Grace Murphy (Senior)