Eight Advisory Takeup Tracker
Altnet Penetration slowly rising in line with focus on profitability. Cohort analysis indicates potential for further gains.
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Following our May 2024 study, the new Take Up Tracker shows the steady rise in take-up across many Altnets with a focus on cohort analysis for the first time.
With 90% of the Consumer ISP market continuing to be served by five large brands, Altnets continue to face both strong retail ISP competition and lower pricing in many areas but also Openreach based competition and overbuild. Many Altnets have however shown at a cohort level they can punch above their weight and get closer to the take-up levels needed for EBITDA breakeven and profitability.
Partner & European Telecoms Lead at Eight Advisory Adam Bradley commented:
“Driving Take-up to improve profitability and achieve breakeven is the top priority of most UK altnets. With the slowdown of build for many in 2024, the expected market consolidation is also taking longer than many expected. In the meantime, many altnets continue to outperform their national market share expectations at a local cohort level.
To learn more download our report now.
