M80 has acquired a majority interest in the company from entrepreneur Harry Smeets for an undisclosed amount.

Total Design, a Netherlands-based creative and technology agency specialized in digital design, branding and communication, has been acquired by M80 Partners, a Belgium-based private equity firm. M80 is building a portfolio of best-in-class specialists in the field of digital transformation and in this platform, Total Design is given an integral role from its digital branding, communication and technology disciplines.

Founded in 1963, Total Design celebrates 60 years of innovation and legacy in creativity and design. With a boutique size of 120 passionate colleagues, the company offers a truly integrated approach for digital design, branding and communication. Total Design helps companies and organizations to stand out, add value or transform to newer business models, digital transformation and technology needs.

Founded in 2018, M80 Partners invests in companies in Belgium, the Netherlands, France and Luxembourg. Founded by Peter Maenhout, the investment team consists of seasoned private equity professionals, but also entrepreneurs, former CEOs and digital pioneers. The company focuses on growth companies in IT, healthcare, consumer, business services and industry. The M80 team invests in companies it can help digitally transform to accelerate sales and improve operations

Eight Advisory team was composed of Edouard Decamp, Kenneth Pauwels and Felix Liénart