Eight Advisory assisted Sofina in its minority investment in team.blue 

Sofina is a family-owned investment company with a dedicated team of 87 employees working from its offices in Brussels, Luxembourg and Singapore. With a heritage of over 125 years, Sofina is committed to fostering sustainable growth by providing patient capital and strategic advice to innovative, owner-managed businesses. The company’s investment focus spans multiple sectors, including digital transformation, consumer goods and retail, sustainable supply chains, healthcare and life sciences, and education. This makes Sofina a key partner for companies looking to succeed in a competitive global market. 

Founded in 2019, team.blue is a leading digital solutions provider that drives online growth and brand awareness for small and medium-sized enterprises (SMEs). With more than 3.3 million customers across Europe, team.blue offers a comprehensive range of services to achieve competitive advantage. The company prides itself on combining technological know-how, diverse perspectives and local expertise to deliver innovative solutions that meet the changing needs of its customers. 

The investment from Sofina, alongside CPP Investments and Hg, the largest single investor, is expected to drive team.blue’s growth and innovation and cement the company’s position as a leading digital enabler in Europe. Furthermore, this partnership is in line with Sofina’s long-term vision of partnering with entrepreneurs and companies that are ready to become the market leaders of tomorrow. The collaboration aims to enable team.blue to deliver end-to-end digital solutions that increase security, ensure compliance with the General Data Protection Regulation (GDPR) and improve customer engagement and conversion rates. 

Eight Advisory team members supporting this transaction:  

• Financial services: Edouard Decamp (Partner), Mathieu Morisot (Partner), Joris Peers (Director), Henri Lippinois (Manager), Martin Rouault (Senior), Stephen Omez (Analyst) 

• Tax services: Guillaume Rembry (Partner-Attorney at law), Jérémy Cosma (Attorney at law), Julia Pizzetta (Attorney at law), Romane Defaix (Attorney at law), acting as central tax team, in coordination with:
  • Eight Advisory tax teams: Christian Van Craeyvelt (Partner), Bram de Roo (Senior Manager) in Belgium, Caley Mogg (Partner), Phoebe Lightfoot (Senior) in the UK, Matthias Hogh (Partner), Ralph Hack (Director) in Germany; and
  • Our  foreign tax correspondents in Luxembourg, the Netherlands, Italy, Denmark and Ireland.

• Financial modelling services: Matthew Thumas (Partner) and Emily Rabbett (Director), Jess Page (Manager) and Kyriakos Leontiou (Senior)