Eight Advisory supported Sagard on its acquisition of Primelis

Primelis is a digital marketing specialist characterised by its 360° managed services offering. The group’s approach is ROI-driven and aims to design and implement innovative digital marketing strategies by optimising the combination of organic performance and paid acquisition levers, complemented by a range of proprietary technical tools and data expertise.

Building on its success in Europe, Primelis has accelerated its growth since 2021 with the launch of its US operations and now serves over 350 active clients in Europe and the US.

By investing alongside founders Philippe El Khechen and Hillel Brodowicz and the management team, Sagard will drive the company’s dynamic development in both Europe and North America, further invest in its technological tools, including its SaaS offering which is gaining traction with tech-savvy clients, and accelerate the group’s selective M&A strategy based on geographical expansion and complementing its capabilities and technological tools.

Eight Advisory team members supporting on this transaction:

• Financial Due Diligence: Christian Berling, Partner and Robin Blanc, Manager